Small businesses · Portugal & remote

Your friendly web developer. And a little more. Ihr freundlicher Webentwickler. Und noch ein bisschen mehr.

Running a small business is complicated enough. Your website and digital tools shouldn't make it harder.

I'm Max. I help small businesses build a better online presence, connect their tools, and make everyday work a little easier.

Tell me about your project See my work
How I can help

Technology that works for your business.

Maybe you need a website that reflects your business. Maybe your booking process takes too much time. Or perhaps the tools you already use don't work together. Whatever the challenge, let's start with what you need, not with a list of technologies.

01

Web Design & Development

A website that feels like your business. Clear, useful and easy to use — so people understand what you offer and get in touch.

Websites & design →
02

Hospitality & Property Tech

Less admin. A smoother guest experience. Direct-booking sites, guest communication and practical tools — from someone who knows this world.

Hospitality solutions →
03

Systems Integration & Automation

Your tools should work together. Connect bookings, payments and messages — automate the routine, keep the setup manageable.

Integrations & automation →
Selected work

Things I've Made Work.

Behind every project, there's a problem to solve. Sometimes it's a website that needs to work better. Sometimes it's a complicated process that could be simpler. Here are a few examples of how I've approached those challenges.

Quinta do Catalão — sustainable tourism project, Portugal
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Personal project Design Booking

Quinta do Catalão

Sustainable tourism project in Portugal — built from the ground up. Full identity, photography, and booking system.

Tiny House Algarve — boutique rental interior, Portugal
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Design Property Tech Photography

Tiny House Algarve

A boutique rental site for a sustainable tiny house nestled in the Portuguese countryside.

PIN Manager App - secure code delivery and access logging.
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Internal tool App Property Mgmt

Custom PIN Manager

Internal tool for property operators — secure code delivery and access logging. Built so it can also be queried hands-free (e.g. from a Tesla) when that workflow helps.

Guest Experience - AI-powered hospitality assistant.
View project
Prototype AI Hospitality

Guest Recovery Agent

A prototype pipeline that drafts recovery responses from negative guest reviews — one example of selective AI in hospitality ops.

Battleship browser web game — real-time multiplayer
View project
Experiment Game JavaScript

Browser Web Game

A small interactive experiment — proof the web can still surprise.

There's more where that came from.

Websites, small tools, experiments, and a few interesting problems I've enjoyed solving.

Explore more projects →
Integrations & tools

Useful technology, without the hype.

AI is one tool among many. Sometimes it can help with repetitive tasks or make information easier to use. Sometimes a straightforward integration or a better-designed form is all you need. The point is to find the simplest approach that works for your business.

Explore integrations
Max at work in his garage workshop
Max in the Alps
About

Hi, I'm Max.

Before building websites and digital tools, I spent years running hospitality businesses. I know what it's like to juggle bookings, customers, suppliers and a long list of things that need fixing.

That experience still guides my work. I listen first, explain the options in plain language and look for solutions that fit how your business really operates. When you contact Max Craftsman, you talk directly to me — no account manager, no complicated handovers.

Also part of meetandgreet.expert — boutique hospitality consultancy

EN DE PL PT
25+ years building for hospitality
30+ projects delivered
4 languages
From the blog

Thoughts from the field.

All articles →
Process

How we work together.

You don't need a technical brief. Tell me what's difficult, what isn't working, or what you'd like to do better — we'll find a sensible next step.

  1. 01

    Let's talk

    A short conversation about your business and the problem you want to solve.

  2. 02

    Find the right solution

    Clear options in plain language — what fits, what can wait, and what isn't worth the complexity.

  3. 03

    Build and improve

    We build, test and adjust until it works for you in everyday use.

Get in touch

Tell me what you're working on.

A new website? A booking process that needs simplifying? Two tools that refuse to work together? Send a message and tell me a little about it.

I'm Max. I read every message personally.

hello@maxcraftsman.com