You don't need a big agency or a complicated technical plan to get started. Whether it's a website, a booking system or a workflow that's wasting your time, let's find a practical way forward.
Make a good first impression. Then make the next step easy. Your website needs to explain what you do, look trustworthy on mobile and help visitors take action.
Clear sites that reflect your business — from a simple presence to something more custom.
Focused pages for launches, campaigns and direct bookings.
Mobile-first improvements so people can find what they need and take the next step without friction.
Ongoing tweaks and fixes where we've agreed a working relationship.
Spend less time managing software and more time looking after guests. If you run a small hotel, guesthouse or holiday rental, I can help improve direct-booking journeys, guest communication, check-in and the tools you use day to day.
Booking flows with availability, payments and confirmations — subject to the platforms you use.
Practical tools for communication and arrival — built around how your property actually runs.
Small operational tools and automations where they save real time — including Home Assistant setups when they fit.
Strengthen your own booking path where it makes sense — without promising a one-size-fits-all escape from OTAs.
Professional property photography to complement the site — no stock photos needed.
Already paying for several tools? Let's help them work together. I connect systems through available integrations and APIs, and build small tools when there's a gap. Where it makes sense, AI can support parts of the workflow — it isn't always the answer.
Connect booking, payments and messaging where the platforms allow — so data isn't copied by hand.
Routine steps automated carefully — without making the setup harder to manage.
Example: integrations around tools like Cura / pin-pms so hosts can query or control ops by voice — including from a Tesla when that workflow helps.
Intelligent home and building management with Home Assistant — comfort, access and energy, without proprietary lock-in where possible.
Drafting responses, organising information or helping staff find answers — only where it genuinely helps and still sounds like you.
Not sure where to start? Map the workflow together and pick the simplest useful next step — no jargon tour.
Describe the problem in your own words. I'll help you work out what's realistic and where to start.
I'm Max. I read every message personally.
hello@maxcraftsman.com